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ACCELERATE

YOUR CONTENT MARKETING

Online "do it yourself" content marketing, built
exclusively for accountants, accountancy firms,
and bookkeepers. Join us to get more from your
marketing efforts.

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12 Sessions

Join accountants all over the world as we learn together.

CHOOSING YOUR NICHE

Everyone has a niche or specialty area. You just have to find it.

BRANDING

Create a simple branding identity so your marketing is consistent and has impact.

MARKETING BY ISSUE

Content marketers begin with the issues and problems your clients face – not a product to sell.

GRAPHIC DESIGN

The power of graphic design to turn good content into great content.

GOOD CONTENT

The power of good content to draw in the right kind of prospective clients.

WEBSITE

Turn your website into a lead machine with good content marketing.
EXPLORE SESSIONS

Examples

Real-world examples of content marketing by accountants

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READY TO START?

The best marketing for your firm is only a click away.

Monthly sessions delivered online

Join from anywhere in the world. Sessions are delivered via Gotowebinar

Homework keeps you accountable

Complete diagnostics, questionnaires, worksheets, and more so you apply what you learn.

Meet and hear from other accountants

Listen to other accountants and ask questions about their own content marketing process..

Added bonus: Learn how to work virtually!

Learn by example how delivering advisory work for your firm can be done on a virtual basis.
I'M READY. LET'S GO

JOIN FROM ANYWHERE IN THE WORLD

Log in, listen, and ask questions in each month’s session.

A Beautiful Partnership

We’re proud to have the Content Marketer strategically sponsored by Xero.

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XERO
Beautiful accounting software
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PROFITABLE FIRM
Outsourced marketing for accountants
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YOU!
Ready to discover marketing for accountants

Karen's Marketing Tips

Get expert content marketing advice exclusively for accountants now.

RSS The Profitable Firm

  • How to use today’s news to market & sell advisory services August 30, 2016
    Last week we delved into ‘How to use today’s news to market & sell advisory services’ as part of the Cloud Advisor’s Panel webinar with CrunchBoards.  Karen was the expert on how to market your advisory services, so we’ve taken the key points from the session, so we can share with you some fresh ideas. What is […]
    Karen Reyburn
  • From mandatory to magical: The transformation of the accounting industry August 26, 2016
    The most exciting thing for me about working with accountants at this time is the fact that the industry started crawling out of the “boring” cave and is now emerging into a more beautiful place to do business. Recently I watched “Steve Jobs: The Lost Interview” on Netflix.  I was fascinated to notice that he […]
    Karen Reyburn
  • 9 reasons your accounting firm lost that job August 19, 2016
    One of the most discouraging things for accountants is going through the whole proposal and quote process, only for the prospect to say no, or go somewhere else. What can be even more confusing is if they just never come back to you, at all. No replies to your emails or phone calls. They go […]
    Karen Reyburn
  • What type of cake is your firm? Know what makes your firm unique August 16, 2016
    In a packed accounting market, it pays to understand what makes your firm unique. And to really get your firm’s core values and personality across to prospective clients you need to understand your own style – helping you to attract the right type of clients and giving them the incentive to jump on board. So, […]
    Steve Ash
  • Is the website dead (or dying)? August 12, 2016
    Recent expert opinion has begun to surmise whether the website as a marketing tool is dead, or at least in its last stages of life. In a quick search online, and in chats with other content marketers, I came across multiple conflicting articles on the topic, with titles such as “The homepage is dead, and […]
    Karen Reyburn
  • Fridays aren’t an excuse (and neither is anything else) August 5, 2016
    “It’s Friday” can be the best opportunity for your business. It can also be used as a great avoidance technique. One of the things that can set apart your accountancy firm’s marketing is the ability to push forward when everyone else pushes back. And there is every reason in the world to give up, back […]
    Karen Reyburn

LEARN FROM THE EXPERT

Karen Reyburn, Managing Director of The Profitable Firm, has built a creative agency for accountants from her extensive experience as both a marketer and an accountant. She qualified as an accountant in the States, and applies her knowledge of the accounting industry with her marketing creativity. Karen and her team at The Profitable Firm apply content marketing principles to their own business as well as to accounting firms all over the world.

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